Rui Costa Meira (Rui Meira) – Senior Product Manager, Martech & Growth

12+ years in growth and product across e-commerce, marketplaces and performance marketing. Recent engagements include PVH (Tommy Hilfiger & Calvin Klein). Previously Decathlon Digital, Farfetch, OLX Group, hey.car, Lovoo, Kwanko, Fixando and MyForce. Based in Amsterdam, the Netherlands; open to full-time and contract roles, remote or hybrid across Europe.

What I do

Product leadership

• Full product lifecycle management and roadmapping
• Agile/Scrum/Kanban implementation and team leadership
• Fast iteration with POCs and MVPs
• Platform migrations and stakeholder alignment

Growth and analytics

• A/B testing frameworks and experimentation
• Conversion Rate Optimization (CRO)
• Analytics implementation (GA4, GTM, CDPs)
• Funnel optimization and attribution modeling

Martech stack

• Marketing technology stack architecture
• Tag management and consent solutions (CMPs)
• CRM, CMS, APIs and personalization tools
• Tool integration and vendor management

Selected projects

E-commerce UX and content platform modernisation

Consolidated legacy CMS and navigation systems into a modern stack (ContentStack and new navigation), improving performance and maintainability while coordinating stakeholders across multiple markets.

Full-funnel martech rebuild for real estate lead generation

Rebuilt a real estate company's website in Webflow, implemented a GA4/GTM/CMP stack integrated with HubSpot, and aligned paid media (Google, Meta, LinkedIn) to measurable lead and ROI metrics.

Tracking and consent overhaul for checkout journeys

Audited and redesigned tracking infrastructure (GA4, GTM, CookieYes, ads) across web and mobile, improving conversion visibility, Consent Mode compliance and campaign decision-making.

Contact

Email: hello@ruimeira.com ·LinkedIn · Privacy policy